# How DECATHLON uses Insider One

**8%**: “Sending timely, relevant notifications and increasing onsite product discovery led to a remarkable 8% increase in AOV”

As published on [insiderone.com](https://insiderone.com/case-studies/decathlon/), February 2024. Captured by usedby on 2026-10-08.

- Company: [DECATHLON](https://www.usedby.ai/companies/decathlon.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: Ecommerce & Omnichannel

## What the story says

Decathlon uses Insider One's web personalization tools, including Web Push notifications, web banners and the Smart Recommender product recommendation feature, to target website visitors with relevant messages and product suggestions. It applies them to raise average order value, optimize checkout and re-engage customers with back-in-stock alerts.

Summary written by usedby from the source page, in English. The figures are those of Insider One and DECATHLON, not ours.

> Sending timely, relevant notifications and increasing onsite product discovery led to a remarkable 8% increase in AOV and 14% increase in conversion rates.

- **14%**: “As a result, Decathlon streamlined its checkout process, reduced cart abandonment rates, and achieved a significant 14% increase in AOV”
- **2.6%**: “Reengaging customers with back-in-stock notifications to increase conversions by 2.6%”

> Using Insider’s dynamic attributes and onsite experiment tools for our website, we were able to improve our conversion rate by almost 14% and increase average order value by 8%.
>
> Ecommerce & Omnichannel Director, Ecommerce & Omnichannel Director

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 8% is printed word for word on the page, near the name of DECATHLON.
- Checked: the passage quoted above is copied word for word from the page, near the name of DECATHLON.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: DECATHLON uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/decathlon-insider-one · How we check: https://www.usedby.ai/methodology