# How Demandbase uses Qualified

**3.4x**: “3.4x increase in meeting booking rate, year over year”

As published on [qualified.com](https://www.qualified.com/customers/demandbase). Captured by usedby on 2026-10-08.

- Company: [Demandbase](https://www.usedby.ai/companies/demandbase.md)
- Tool: [Qualified](https://www.usedby.ai/tools/qualified.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Marketing, SDR

## What the story says

Demandbase uses Piper the AI SDR Agent to recognize visiting accounts on its website in real time, route high-intent accounts to live conversations, and cover accounts that have no dedicated SDR. It also runs Piper Email campaigns, starting with follow-up on abandoned meeting bookings and expanding to other journey stages and regions.

Summary written by usedby from the source page, in English. The figures are those of Qualified and Demandbase, not ours.

> Since hiring Piper the AI SDR Agent, Demandbase has transformed both sides of its inbound motion:

- **$10M+**: “$10M+ in pipeline influenced by Qualified programs in the last year”
- **~400**: “~400 meetings booked within Tier 1 and Tier 3 target accounts”
- **2.6% to 8.8%**: “Qualified meeting rate grew from 2.6% to 8.8%”
- **15%**: “15% increase in conversions from Piper Email's abandoned-meeting follow-up program”

> Our Abandoned Meeting Follow-up Program has driven a 15% increase in conversions from buyers who might not have booked a meeting.
>
> Rachel Truair, CMO

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 3.4x is printed word for word on the page, near the name of Demandbase.
- Checked: the passage quoted above is copied word for word from the page, near the name of Demandbase.
- Checked: Demandbase uses Qualified. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/demandbase-qualified · How we check: https://www.usedby.ai/methodology