# How demandDrive uses Clay

**1,127%**: “signed revenue rose 1,127%”

As published on [clay.com](https://www.clay.com/customers/demanddrive). Captured by usedby on 2026-10-31.

- Company: [demandDrive](https://www.usedby.ai/companies/demanddrive.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)
- Teams: SDR, RevOps, Marketing, Inside Sales

## The use case: how demandDrive deploys Clay

demandDrive, a Clay Studio Partner running inside sales for a client's smart building access program, uses Clay as its primary sourcing engine to build and enrich multifamily property lists with ownership contacts and decision makers. Clay also runs do-not-contact and zip-eligibility checks before accounts are delivered to Salesforce for reps.

Summary written by usedby from the source page, in English. The figures are those of Clay and demandDrive, not ours.

> In the same six-week window, Clay sourced 8,618 accounts against 327 from manual research, and signed revenue rose 1,127%. The median deal cycle fell from 59 days to 8, and Clay-sourced properties averaged 67% more units.

- **8,618**: “In the same six-week window, Clay sourced 8,618 accounts, 96.3% of all new pipeline.”
- **59 days to 8**: “The median deal cycle fell from 59 days to 8, and Clay-sourced properties averaged 67% more units.”
- **33.6%**: “Clay-sourced accounts posted a 33.6% quality connect rate, matching the 34.2% rate on hand-picked, manually researched properties.”
- **9.7%**: “The disqualification rate on worked Clay accounts is roughly 9.7%, meaning nearly 9 out of 10 accounts reps call on are viable.”

> We tried every data vendor out there for this program," says Tad Bustin, Chief Strategy Officer. "What actually worked was manual research, which doesn't scale. Clay gave us the volume without sacrificing the quality.
>
> Tad Bustin, Chief Strategy Officer

Source: [clay.com](https://www.clay.com/customers/demanddrive), captured 2026-10-31.

> A sales rep is only as good as the data they're working with. Clay helped our reps close 11x more revenue.
>
> Tad Bustin, CHIEF STRATEGY OFFICER

Source: [clay.com](https://www.clay.com/customers), captured 2026-10-31.

## Other AI tools used by demandDrive

- [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md) — Observed

## Other companies using Clay

- [A-LIGN](https://www.usedby.ai/companies/a-lign.md) — Confirmed
- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Coverflex](https://www.usedby.ai/companies/coverflex.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exit Five](https://www.usedby.ai/companies/exit-five.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-31.

- Checked: the figure 1,127% is printed word for word on the page, near the name of demandDrive.
- Checked: the passage quoted above is copied word for word from the page, near the name of demandDrive.
- Checked: demandDrive uses Clay. Confirmed line. Latest check across sources: 2026-10-31.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/demanddrive-clay · How we check: https://www.usedby.ai/methodology