# How depthfirst uses Clay

**2x**: “a 2x lift in outbound-sourced pipeline”

As published on [clay.com](https://www.clay.com/customers/depthfirst). Captured by usedby on 2026-10-10.

- Company: [depthfirst](https://www.usedby.ai/companies/depthfirst.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Revenue Operations, Marketing, Sales, Account Management

## What the story says

depthfirst, an AI-native application security company, uses Clay as the data and signals orchestration layer of its go-to-market stack. It enriches and syncs CRM data, scores accounts on technographic and other signals to shape messaging, and uses Clay Audiences and Clay Ads to coordinate outbound with LinkedIn and Google ad targeting.

Summary written by usedby from the source page, in English. The figures are those of Clay and depthfirst, not ours.

> Every Clay-built audience achieves a 90%+ match rate, compared to 65% manually. This coordinated signals-led outbound + paid ads cross-engagement approach has led to a 2x lift in outbound-sourced pipeline.

- **90%+**: “Every Clay-built audience achieves a 90%+ match rate, compared to 65% manually.”
- **80%**: “Google ads now average 80% match rate”
- **40%**: “cost per lead has dropped 40%”

> Clay is our GTM signals orchestration engine. It's the infrastructure that lets a small team like depthfirst go-to-market like a much bigger one.
>
> Mark Hardy, Head of Revenue Operations

Source: [clay.com](https://www.clay.com/customers/depthfirst), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 2x is printed word for word on the page, near the name of depthfirst.
- Checked: the passage quoted above is copied word for word from the page, near the name of depthfirst.
- Checked: depthfirst uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/depthfirst-clay · How we check: https://www.usedby.ai/methodology