# How Deutsche Telekom AG uses Bloomreach

**6 months**: “the project was implemented with 3 developers and went live in only 6 months”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/dutsche-telekom-delivers-a-personalized-experience-to-their-mobile-customers), May 2024. Captured by usedby on 2026-10-08.

- Company: [Deutsche Telekom AG](https://www.usedby.ai/companies/deutsche-telekom-ag.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: content creators, content managers, developers

## What the story says

Deutsche Telekom uses Bloomreach's headless content management system to create and serve app content as JSON to mobile devices across many countries and brands. Content managers get regional, role-based access, and the app structure and content are reused across countries through configuration.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Deutsche Telekom AG, not ours.

> Best of all, the project was implemented with 3 developers and went live in only 6 months. The result? Faster time to market for content and regional apps — with Bloomreach Content on the back end, reusing content and structure is all done through configurations instead of writing one-off code snippets.

- **1.5 million**: “With the Telekom Moment being served to over 1.5 million users, Deutsche Telekom needed to reuse and personalize content in a way that respects customer privacy — while still being fresh and tailored to the customer.”
- **3 developers**: “Best of all, the project was implemented with 3 developers and went live in only 6 months.”

> Looking from a technical viewpoint on different systems, we came pretty quickly to Bloomreach, and still after two years we can say that this is the perfect choice.
>
> Stefan Burkert, Product Manager, Deutsche Telekom

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 6 months is printed word for word on the page, near the name of Deutsche Telekom AG.
- Checked: the passage quoted above is copied word for word from the page, near the name of Deutsche Telekom AG.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Deutsche Telekom AG uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/deutsche-telekom-bloomreach · How we check: https://www.usedby.ai/methodology