# How Docusign uses Hightouch

**66%**: “The data team reduced data activation time by 66%”

As published on [hightouch.com](https://hightouch.com/customers/docusign). Captured by usedby on 2026-10-07.

- Company: [Docusign](https://www.usedby.ai/companies/docusign.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)
- Teams: Sales, Marketing, Data

## What the story says

Docusign's data team uses Hightouch on top of Snowflake to sync product usage, billing and behavioral data into Salesforce for the sales organization, and into Eloqua and ad platforms for marketing. This replaced custom-coded pipelines and supports lead routing, territory mapping, financial reporting, personalization and conversion data sent back to ad platforms.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Docusign, not ours.

> The Results: The data team reduced data activation time by 66%, and this data is powering critical workflows for the entire sales organization so each individual rep can access a complete view of the customer directly in Salesforce.

> Our sales workflows would not be complete without the data that Hightouch supplies. The sales team needs the right data in Salesforce and other destinations in a timely manner. Hightouch makes the process seamless and efficient.
>
> Patrick Tay, Principal Data Engineer

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 66% is printed word for word on the page, near the name of Docusign.
- Checked: the passage quoted above is copied word for word from the page, near the name of Docusign.
- Checked: Docusign uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/docusign-hightouch · How we check: https://www.usedby.ai/methodology