# How Docusign uses Mixpanel

**15%**: “DocuSign increased free account creation by 15%”

As published on [mixpanel.com](https://mixpanel.com/customers/docusign-accelerates-growth/). Captured by usedby on 2026-10-06.

- Company: [Docusign](https://www.usedby.ai/companies/docusign.md)
- Tool: [Mixpanel](https://www.usedby.ai/tools/mixpanel.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)
- Teams: Marketing, Product
- Customer since (as the page says): When we originally started using Mixpanel in 2013

## What the story says

DocuSign uses Mixpanel for product analytics across the customer journey, from acquiring new users to converting them into paid customers. It uses Funnels and A/B test monitoring to test premium feature exposure, free account creation and first-time user onboarding.

Summary written by usedby from the source page, in English. The figures are those of Mixpanel and Docusign, not ours.

> Using Mixpanel to monitor this essential funnel, DocuSign increased free account creation by 15%.

- **10%**: “By adding this curated "first user" experience, DocuSign boosted Signer-to-Sender conversions by 10%.”
- **5%**: “The team’s Funnels demonstrated that feature walls resulted in a 5% lift in upgrade conversions.”

> Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
>
> Drew Ashlock, Senior Product Manager

## What usedby checked

We compared the story with its live page on 2026-10-06.

- Checked: the figure 15% is printed word for word on the page, near the name of Docusign.
- Checked: the passage quoted above is copied word for word from the page, near the name of Docusign.
- Checked: Docusign uses Mixpanel. Confirmed line. Latest check across sources: 2026-10-06.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/docusign-mixpanel · How we check: https://www.usedby.ai/methodology