# How Domino's uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order). Captured by usedby on 2026-10-08.

- Company: [Domino's](https://www.usedby.ai/companies/domino-s.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Restaurants & Food Services](https://www.usedby.ai/companies/industry/restaurants-food-services.md)
- Teams: CRM and Loyalty

## What the story says

Domino's UK uses Movable Ink for automated, omni-channel personalization so customers receive timely, relevant messages when they are most likely to order, aiming to increase order frequency.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Domino's, not ours.

> Domino's makes ordering a pizza convenient and straightforward, thanks to an omni-channel personalization strategy that keeps customers returning.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Domino's.
- Checked: Domino's uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/domino-s-movable-ink · How we check: https://www.usedby.ai/methodology