# How Dot & Key uses Gupshup

**3.78%**: “3.78% reduction in support costs”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/dot-key-reduced-costs-and-elevated-customer-experience-with-voice-ai/), October 2025. Captured by usedby on 2026-10-08.

- Company: [Dot & Key](https://www.usedby.ai/companies/dot-key.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Customer Support

## What the story says

Dot & Key, a beauty and skincare brand, uses a Gupshup Voice AI agent to handle routine customer support calls. The agent is integrated with its CRM, logistics partner and payment systems, and gives order, delivery, refund and return updates, escalating only complex issues to human agents.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Dot & Key, not ours.

> By leveraging Voice AI, Dot & Key successfully scaled customer support to meet growing demand without scaling team size, while delivering faster, smarter, and more cost-efficient service.

- **80%**: “80% of calls resolved independently by AI”
- **50%**: “50% shorter call duration, improving efficiency”

> The Voice AI Agent has transformed how our customers experience support.
>
> Snehashis Roy, Head, D2C

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 3.78% is printed word for word on the page, near the name of Dot & Key.
- Checked: the passage quoted above is copied word for word from the page, near the name of Dot & Key.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Dot & Key uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/dot-key-gupshup · How we check: https://www.usedby.ai/methodology