# How DraftKings uses Beamery

**500**: “Average of 500 new Talent Community opt ins every month”

As published on [beamery.com](https://beamery.com/resources/case-studies/creating-a-recruitment-campaign-strategy-that-delivers-powerful-results-at-draftkings). Captured by usedby on 2026-10-07.

- Company: [DraftKings](https://www.usedby.ai/companies/draftkings.md)
- Tool: [Beamery](https://www.usedby.ai/tools/beamery.md)
- Teams: Recruitment Marketing, Recruiting, Sourcing
- Customer since (as the page says): DraftKings launched Beamery in July of 2021.

## What the story says

DraftKings uses Beamery as a talent lifecycle management platform alongside its Workday ATS to build a global talent community. Recruiters and sourcers run sourcing, nurture and targeted messaging campaigns to find, keep warm and convert candidates.

Summary written by usedby from the source page, in English. The figures are those of Beamery and DraftKings, not ours.

> Average of 500 new Talent Community opt ins every month; with 56% of the Talent Community not yet tied to a vacancy

- **22%**: “3K Sourcing Campaign Messages sent, with a 22% Reply Rate, 70% Open Rate”
- **14%**: “3.3K Targeted Campaign Messages sent, with a 14% Click-Through Rate”
- **66%**: “36K Nurture Messages sent, with a 12% CTR, 66% Open Rate”
- **389**: “389 total applications received, and 4 hires made directly from Nurture and Targeted Campaigns”

> DraftKings uses Beamery through three very defined lanes to help source, target, and nurture the best talent in the market for the right roles.
>
> Michael Rizzi, Manager, Recruitment Marketing

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 500 is printed word for word on the page, near the name of DraftKings.
- Checked: the passage quoted above is copied word for word from the page, near the name of DraftKings.
- Checked: DraftKings uses Beamery. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/draftkings-beamery · How we check: https://www.usedby.ai/methodology