# How DSW uses Movable Ink

**89%**: “89% increase in revenue”

As published on [movableink.com](https://movableink.com/case-studies/dsw-case-study). Captured by usedby on 2026-10-08.

- Company: [DSW](https://www.usedby.ai/companies/dsw.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM

## What the story says

DSW uses Movable Ink to personalize its marketing emails and push notifications with behaviorally-targeted CTA buttons, dynamic content blocks, and abandoned cart images, and runs A/B tests with the Optimizer tool to refine these campaigns.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and DSW, not ours.

> DSW’s marketers used Movable Ink’s Optimizer tool to run an A/B test over two deployments, comparing customer-selected products with behavioral category retargeted CTAs. The result? The behavioral CTAs took the lead, outperforming the static version and proving to be the clear winner.

- **59%**: “59% increase in conversions”
- **16%**: “16% lift in CTR”
- **34%**: “34% increase in revenue”
- **17%**: “17% increase in revenue”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 89% is printed word for word on the page, near the name of DSW.
- Checked: the passage quoted above is copied word for word from the page, near the name of DSW.
- Checked: DSW uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/dsw-movable-ink · How we check: https://www.usedby.ai/methodology