# How Dyson uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-dyson). Captured by usedby on 2026-10-04.

- Company: [Dyson](https://www.usedby.ai/companies/dyson.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)

## What the story says

Dyson uses TruefanAI to follow up with customers who tried the Airwrap in a store but did not buy. In-store promoters capture names and phone numbers on a microsite, and each customer then gets a personalized video sent by WhatsApp from the promoter's mapped store number.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Dyson, not ours.

> Each customer received a custom video addressing them by name, reinforcing the product experience and nudging them toward completing their purchase.

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the passage quoted above is copied word for word from the page, near the name of Dyson.
- Checked: Dyson uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/dyson-truefanai · How we check: https://www.usedby.ai/methodology