# How Eggo uses Optimove

**190,000**: “approximately 4,500–5,000 participants generated over 190,000 total game plays”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/eggo). Captured by usedby on 2026-10-11.

- Company: [Eggo](https://www.usedby.ai/companies/eggo.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Marketing

## What the story says

Eggo, an egg producer in Estonia, ran a branded Match 3 mobile-style game with scores and leaderboards, built on Optimove Minigames' drag-and-drop platform, to increase brand awareness and loyalty ahead of Easter. The campaign was created and launched without developers or designers.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Eggo, not ours.

> Within just three weeks, approximately 4,500–5,000 participants generated over 190,000 total game plays.

- **38 minutes**: “On average, each participant played 38 times, equaling 38 minutes of direct engagement.”
- **4,900+**: “The most active player played 4,900+ times”
- **3,300+**: “The second most active played 3,300+ times”
- **2,800+**: “The third most active played 2,800+ times”

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 190,000 is printed word for word on the page, near the name of Eggo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Eggo.
- Checked: each number in our summary is printed on the page.
- Checked: Eggo uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/eggo-optimove · How we check: https://www.usedby.ai/methodology