# How Elastic Path uses Swan

**20%** increase in pipeline generation in the first full

As published on [getswan.com](https://www.getswan.com/customers/elastic-path), September 2026. Captured by usedby on 2026-11-13.

- Company: [Elastic Path](https://www.usedby.ai/companies/elastic-path.md)
- Tool: [Swan](https://www.usedby.ai/tools/swan.md)
- Teams: Marketing, Sales, Customer Success, Marketing operations, Agency

## The use case: how Elastic Path deploys Swan

Elastic Path uses Swan as a shared go-to-market context layer that researches accounts and drafts outreach for sellers and customer success managers to review and send in Slack. It is used for intent-informed outbound, re-engaging closed-lost deals, and acting on product-interest signals for add-on upsells.

Summary written by usedby from the source page, in English. The figures are those of Swan and Elastic Path, not ours.

> In their first full quarter using Swan, Elastic Path increased pipeline generation by 20%, attributed to their intent-informed outbound campaigns.

- **90%**: “She also reports higher email response rates, while the original workflow figures show 90% of outbound automated and 14 manual steps reduced to review and send.”

> I like to think of Swan as my go-to-market brain. It’s the center that controls and does different things, while the source of truth is still HubSpot.
>
> Brianne Thomas, VP Marketing

Source: [getswan.com](https://www.getswan.com/customers), captured 2026-11-13.

## Other companies using Swan

- [Finout](https://www.usedby.ai/companies/finout.md) — Confirmed
- [Reflectiz](https://www.usedby.ai/companies/reflectiz.md) — Confirmed
- [Utila](https://www.usedby.ai/companies/utila.md) — Confirmed
- [Rime](https://www.usedby.ai/companies/rime.md) — Declared by the company
- [Findigs](https://www.usedby.ai/companies/findigs.md) — Observed
- [Guardz](https://www.usedby.ai/companies/guardz.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-13.

- Checked: the figure 20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Elastic Path.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Elastic Path uses Swan. Confirmed line. Latest check across sources: 2026-11-13.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/elastic-path-swan · How we check: https://www.usedby.ai/methodology