# How ElevenLabs uses Clay

**+50%**: “+50% incremental sales-qualified leads overall”

As published on [clay.com](https://www.clay.com/customers/elevenlabs). Captured by usedby on 2026-10-02.

- Company: [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)
- Teams: Growth, Revenue Strategy and Operations, RevOps, SDRs, AEs

## What the story says

ElevenLabs uses Clay as a data and orchestration layer above its CRM to continuously enrich account and contact data, qualify and score inbound and demand gen leads, and route them to sales. It also uses Clay to turn self-serve signups from enterprise companies into outbound leads and to alert account executives when named accounts visit high-intent website pages.

Summary written by usedby from the source page, in English. The figures are those of Clay and ElevenLabs, not ours.

> Switching from static scoring to Clay's multi-signal model delivered +50% incremental sales-qualified leads overall. On demand gen specifically, Clay-based scoring drove a 4x increase in SQLs.

- **4x**: “On demand gen specifically, Clay-based scoring drove a 4x increase in SQLs.”
- **under five minutes**: “Response time from form submission to first touch is now under five minutes.”
- **4%**: “In its first quarter, workspace MQLs already contributed roughly 4% of all outbound SQLs.”

> Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.
>
> Raman Khanna, Growth

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure +50% is printed word for word on the page, near the name of ElevenLabs.
- Checked: the passage quoted above is copied word for word from the page, near the name of ElevenLabs.
- Checked: ElevenLabs uses Clay. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/elevenlabs-clay · How we check: https://www.usedby.ai/methodology