# How Elisa uses Optimove

**two days**: “Elisa moved from planning to launch in just two days”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/elisa-cyber-security). Captured by usedby on 2026-10-11.

- Company: [Elisa](https://www.usedby.ai/companies/elisa.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: Marketing

## What the story says

Elisa Eesti's marketing team built an interactive personality-style "Security Test" quiz with Optimove Minigames for Cyber Security Month. The quiz taught customers about phishing and scams while identifying people who might need antivirus protection and capturing them as leads.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Elisa, not ours.

> Using the Optimove Minigames software, Elisa built and launched the entire campaign in just two days.

- **90%**: “Analytics showed that 90% of participants completed the entire test”
- **140 seconds**: “The average interaction duration reached 140 seconds”

> The unexpected virality of the campaign was its most fascinating aspect.
>
> Glen-Gregory Lille, Digital Marketing Specialist

Source: [optimove.com](https://www.optimove.com/resources/case-studies/elisa-huub), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure two days is printed word for word on the page, near the name of Elisa.
- Checked: the passage quoted above is copied word for word from the page, near the name of Elisa.
- Checked: Elisa uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/elisa-eesti-optimove · How we check: https://www.usedby.ai/methodology