# How Elisa uses Optimove

**7 minutes** average active brand interaction per player

As published on [optimove.com](https://www.optimove.com/resources/case-studies/elisa-huub). Captured by usedby on 2026-10-11.

- Company: [Elisa](https://www.usedby.ai/companies/elisa.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)

## What the story says

Elisa used Optimove Minigames to build a Picture Reveal game celebrating the anniversary of its Elisa Huub streaming service. The game was promoted through Meta ads and email to attract new leads and re-engage existing customers.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Elisa, not ours.

> For every confirmed player acquired through Meta ads, the campaign generated nine additional players organically. Email clicks also showed strong amplification, at a 1:1.5 ratio of players to visitors.

- **5.1 times**: “on average, each unique lead played the game 5.1 times”
- **81 seconds**: “game sessions averaging 81 seconds”

> The unexpected virality of the campaign was its most fascinating aspect.
>
> Glen-Gregory Lille, Digital Marketing Specialist

Source: [optimove.com](https://www.optimove.com/resources/case-studies/elisa-huub), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 7 minutes is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Elisa.
- Checked: Elisa uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/elisa-optimove · How we check: https://www.usedby.ai/methodology