# How Elite Supplements uses Coveo

**29%**: “Conversion rate from search increased by 29%”

As published on [coveo.com](https://www.coveo.com/en/resources/case-studies/elite-supplements), May 2026. Captured by usedby on 2026-10-04.

- Company: [Elite Supplements](https://www.usedby.ai/companies/elite-supplements.md)
- Tool: [Coveo](https://www.usedby.ai/tools/coveo.md)

## What the story says

Elite Supplements, an Australian sports nutrition retailer, uses Coveo to bring AI search, category page merchandising and recommendations together on its Shopify ecommerce site. The platform learns from customer behavior, which replaces manual merchandising rules.

Summary written by usedby from the source page, in English. The figures are those of Coveo and Elite Supplements, not ours.

> Conversion rate from search increased by 29%, while engagement rose by 26%. More customers are using search, and more of those searches are turning into purchases.

- **26%**: “engagement rose by 26%”
- **6.9%**: “Average order value increased by 6.9%”

> the biggest change for us was moving away from managing rules to letting the system learn and improve on its own.
>
> Johan Nyberg, Chief Digital and Ecommerce Officer

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 29% is printed word for word on the page, near the name of Elite Supplements.
- Checked: the passage quoted above is copied word for word from the page, near the name of Elite Supplements.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Elite Supplements uses Coveo. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/elite-supplements-coveo · How we check: https://www.usedby.ai/methodology