# How Elkjøp uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/how-elkjop-masters-personalization-for-8m-customers). Captured by usedby on 2026-10-08.

- Company: [Elkjøp](https://www.usedby.ai/companies/elkj-p.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM

## What the story says

Elkjøp's CRM team uses Movable Ink to personalize customer emails, including abandoned cart emails and product recommendations, replacing manual personalization across its four markets.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Elkjøp, not ours.

> Tamara Knarbakk Nortun, Elkjøp’s CRM Operational Lead, shares how her team has revamped their approach to power abandon cart emails and deliver personalized product recommendations that resonate with every customer.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Elkjøp.
- Checked: Elkjøp uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/elkj-p-movable-ink · How we check: https://www.usedby.ai/methodology