# How EmeraldX uses Jasper

As published on [jasper.ai](https://www.jasper.ai/case-studies/emeraldx), August 2026. Captured by usedby on 2026-10-02.

- Company: [EmeraldX](https://www.usedby.ai/companies/emeraldx.md)
- Tool: [Jasper](https://www.usedby.ai/tools/jasper.md)
- Teams: Marketing, Editorial, Research

## What the story says

EmeraldX uses Jasper to enforce brand and style guidelines through audience profiles and Brand Voice across its trade show and media brands. It also uses Jasper agents to pass experienced marketers' judgment to junior staff, and Jasper Grid and the GEO Agent to update web, social and email content at scale for AI search visibility.

Summary written by usedby from the source page, in English. The figures are those of Jasper and EmeraldX, not ours.

> EmeraldX uses Jasper agents to capture how its most experienced marketers think — then hand that judgment to more junior team members inside proven frameworks and best practices.

> Optimizing our event and media sites for AI search is a daunting, time-consuming endeavor. Jasper’s new GEO Agent changes that, helping us update content at scale with recommendations grounded in research and aligned to the right messaging for each audience and brand. It’s an incredibly valuable tool.
>
> Alexis Carroll Cline, Senior Director of Marketing

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the passage quoted above is copied word for word from the page, near the name of EmeraldX.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: EmeraldX uses Jasper. Confirmed line. Latest check across sources: 2026-10-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/emeraldx-jasper · How we check: https://www.usedby.ai/methodology