# How Envy uses D-ID

**50%**: “50% Open Rate on the Billy 2.0 avatar email campaign, which is nearly double Envy's average.”

As published on [d-id.com](https://www.d-id.com/resources/case-study/marketing-agency-envy/), May 2025. Captured by usedby on 2026-10-08.

- Company: [Envy](https://www.usedby.ai/companies/envy.md)
- Tool: [D-ID](https://www.usedby.ai/tools/d-id.md)
- Teams: Marketing, Sales

## What the story says

Envy, a B2B tech marketing and RevOps agency, created a digital avatar of its Managing Partner to produce personalized videos for event follow-up, newsletter greetings and sales outreach, replacing manual video filming.

Summary written by usedby from the source page, in English. The figures are those of D-ID and Envy, not ours.

> 50% Open Rate on the Billy 2.0 avatar email campaign, which is nearly double Envy's average.

- **68%**: “68% of recipients who opened the email read it in full, with another 30% skimming the content.”
- **15 Direct Responses**: “15 Direct Responses and 7 Meetings Booked so far, with more responses rolling in.”
- **5.9%**: “March newsletter avatar edition: Average open rate jumped from 28% to 49% and Click-through rate more than doubled, from 2.6% to 5.9%”

> We created Billy 2.0 and put her to work as a bit of fun. But when we saw the data on the open and click-through rates and heard all the lovely feedback, we knew she would be commissioned more regularly.
>
> Billy Cina, Managing Partner, Envy

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is printed word for word on the page, near the name of Envy.
- Checked: the passage quoted above is copied word for word from the page, near the name of Envy.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Envy uses D-ID. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/envy-d-id · How we check: https://www.usedby.ai/methodology