# How Equity Trust Company uses HeyGen

**12** videos created within a short period of time

As published on [heygen.com](https://www.heygen.com/customer-stories/equity-trust-company). Captured by usedby on 2026-10-10.

- Company: [Equity Trust Company](https://www.usedby.ai/companies/equity-trust-company.md)
- Tool: [HeyGen](https://www.usedby.ai/tools/heygen.md)
- Industry: [Investment & VC](https://www.usedby.ai/companies/industry/investment-vc.md)
- Teams: Marketing

## What the story says

Equity Trust's marketing team created a digital avatar of its Director of Education using HeyGen. They use it to produce educational videos for social media, internal training, and customer engagement without needing the director on camera.

Summary written by usedby from the source page, in English. The figures are those of HeyGen and Equity Trust Company, not ours.

> Before HeyGen, producing a single video required over five hours of work. With HeyGen, the same output was achieved in minutes, dramatically improving productivity.

- **12 videos**: “The team created 12 videos within a short period of time, a feat previously unattainable given resource limitations.”
- **one hour**: “In just one hour, the team created a digital avatar of their Director of Education, capturing his voice and visual presence.”

> With HeyGen, we could create short, snappy videos that maintained a professional quality. It was especially effective for social media
>
> Jesse Briley, Senior Manager of Marketing Engagement

Source: [heygen.com](https://www.heygen.com/customer-stories/equity-trust-company), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 12 is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Equity Trust Company.
- Checked: Equity Trust Company uses HeyGen. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/equity-trust-company-heygen · How we check: https://www.usedby.ai/methodology