# How ESPN uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/espn-designing-with-movable-ink-in-mind). Captured by usedby on 2026-10-08.

- Company: [ESPN](https://www.usedby.ai/companies/espn.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

ESPN's designers build email campaigns with Movable Ink so they are versatile and can change quickly. The team uses existing data to deliver real-time updates and personalization to fans.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and ESPN, not ours.

> Now, with dynamic personalization in their lineup, the team uses existing data to deliver real-time updates and personalization that deepens fan engagement.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of ESPN.
- Checked: ESPN uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/espn-movable-ink · How we check: https://www.usedby.ai/methodology