# How Excel London uses Jotform

**94%** Reduction in manual emails

As published on [jotform.com](https://www.jotform.com/customer-stories/excel-london/). Captured by usedby on 2026-10-11.

- Company: [Excel London](https://www.usedby.ai/companies/excel-london.md)
- Tool: [Jotform](https://www.usedby.ai/tools/jotform.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: building services, traffic, sustainability, procurement, marketing, sales, digital signage

## What the story says

Excel London uses Jotform Enterprise's no-code form builder, conditional logic, automated workflows, PDF generation and integrations to centralize its data and processes. It automates multi-stage approvals and signatures, catering applications and reporting across departments.

Summary written by usedby from the source page, in English. The figures are those of Jotform and Excel London, not ours.

> Excel London lacked a single system of record for its data and processes. Departments often received the same information but stored it in different places, hindering collaboration and delaying workflows. Managing catering applications for a single event required more than 3,000 emails sent over a three-month period.

> Instead of filling out a Word document, sending it for approval, receiving it back, putting it on DocuSign, dragging in 10 signature fields and waiting weeks for one person to respond, we can map out the entire process — including those requiring 11 stages of signatures — press a button, and it’s gone. The form comes back timestamped, and we get a nice, polished PDF at the end of the workflow delivered straight to our inbox. It’s ideal.
>
> James Watts, Business Systems Analyst

Source: [jotform.com](https://www.jotform.com/customer-stories/excel-london/), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 94% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Excel London.
- Checked: Excel London uses Jotform. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/excel-london-jotform · How we check: https://www.usedby.ai/methodology