# How Exit Five uses Clay

**50%**: “enriching 50% of their 27,000 contacts with actionable insights”

As published on [clay.com](https://www.clay.com/customers/exit-five). Captured by usedby on 2026-10-10.

- Company: [Exit Five](https://www.usedby.ai/companies/exit-five.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Sponsorship sales, Events

## What the story says

Exit Five, a B2B marketing community, connected Clay to HubSpot to enrich newsletter subscriber records with job titles, company size, revenue and location. They use the enriched data to show sponsors audience segments and to target outreach for regional in-person events.

Summary written by usedby from the source page, in English. The figures are those of Clay and Exit Five, not ours.

> Clay added depth to Exit Five's database, enriching 50% of their 27,000 contacts with actionable insights.

> Clay gave us the power to understand our audience in ways we couldn't before. Now we can have more confident and targeted conversations with sponsors, and it's making a huge difference
>
> Dan Murphy, COO at Exit Five

Source: [clay.com](https://www.clay.com/customers/exit-five), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 50% is printed word for word on the page, near the name of Exit Five.
- Checked: the passage quoted above is copied word for word from the page, near the name of Exit Five.
- Checked: Exit Five uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/exit-five-clay · How we check: https://www.usedby.ai/methodology