# How Fairstone Bank uses Cognigy

**10%**: “Fairstone achieved a 10% increase in loan bookings, significantly surpassing its original 4% goal.”

As published on [cognigy.com](https://www.cognigy.com/en/case-study/fairstone-bank). Captured by usedby on 2026-10-08.

- Company: [Fairstone Bank](https://www.usedby.ai/companies/fairstone-bank.md)
- Tool: [Cognigy](https://www.usedby.ai/tools/cognigy.md)
- Teams: Direct Lending

## What the story says

Fairstone, a Canadian lender, uses proactive AI agents to follow up with loan applicants across its branches through a multichannel, multi-touch engagement sequence. The agents answer common questions and guide prospects toward booking appointments with loan specialists.

Summary written by usedby from the source page, in English. The figures are those of Cognigy and Fairstone Bank, not ours.

> Fairstone achieved a 10% increase in loan bookings, significantly surpassing its original 4% goal. The sales cycle duration was also reduced by 7%. Financially, the proactive strategy drove millions in yearly “net new cash” into their direct lending business.

- **65%**: “The implementation resulted in remarkable engagement, with a 65% response rate and 90% of responding applicants booking appointments.”
- **7%**: “The sales cycle duration was also reduced by 7%.”
- **20:1**: “The rapid deployment and impressive ROI – exceeding 20:1 make NiCE Cognigy an invaluable partner in our strategic innovation efforts.”

> The deployment of Proactive Engagement within our Direct and Indirect lending journeys has been a game-changer,
>
> Thomas Cesari, Director of Direct Lending Product

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10% is printed word for word on the page, near the name of Fairstone Bank.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fairstone Bank.
- Checked: Fairstone Bank uses Cognigy. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fairstone-cognigy · How we check: https://www.usedby.ai/methodology