# How Fanatics Betting and Gaming uses Airtable

**Hundreds of hours**: “Hundreds of hours saved with repeatable state launch playbooks”

As published on [airtable.com](https://www.airtable.com/customer-stories/fanatics). Captured by usedby on 2026-10-03.

- Company: [Fanatics Betting and Gaming](https://www.usedby.ai/companies/fanatics-betting-and-gaming.md)
- Tool: [Airtable](https://www.usedby.ai/tools/airtable.md)

## What the story says

The team uses Airtable as a central hub for creative requests, sportsbook content planning and compliance records across its betting and gaming business. Airtable agents and AI news alerts flag player status changes so content teams can update app content and promotions.

Summary written by usedby from the source page, in English. The figures are those of Airtable and Fanatics Betting and Gaming, not ours.

> Since every asset is automatically logged with its copy, disclaimers, and approval record, Airtable doubles as a compliance archive. This reduces audit preparation from days to minutes, while keeping Fanatics ready to deliver accurate, up-to-the-minute fan experiences.

- **100+**: “Ability to manage 100+ briefs simultaneously without missing details or deadlines”
- **11+**: “11+ teams unified in a single, go-to-market interface”

> Airtable is the only tool that gives us the flexibility we need, with one view for leadership and custom spaces for every team,
>
> Denise Phua, Vice President, Brand and Marketing Operations, Fanatics Betting and Gaming

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure Hundreds of hours is printed word for word on the page, near the name of Fanatics Betting and Gaming.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fanatics Betting and Gaming.
- Checked: Fanatics Betting and Gaming uses Airtable. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fanatics-betting-and-gaming-airtable · How we check: https://www.usedby.ai/methodology