# How Fanatics uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/how-fanatics-supercharges-engagement-with-personalized-mobile-moments). Captured by usedby on 2026-10-08.

- Company: [Fanatics](https://www.usedby.ai/companies/fanatics.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Digital Engagement

## What the story says

Fanatics uses Movable Ink to deliver dynamic, personalized content in its messages across channels, such as surfacing a customer's favorite team, promoting FanCash perks, and helping fans discover other parts of the platform. The approach relies on fewer templates and has been applied to mobile engagement.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Fanatics, not ours.

> Whether it’s surfacing a customer’s go-to team, promoting FanCash perks, or helping fans discover new parts of the platform, dynamic content is doing the heavy lifting. Fewer templates, bigger impact, and mobile engagement that blew forecasts out of the water.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Fanatics.
- Checked: Fanatics uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fanatics-movable-ink · How we check: https://www.usedby.ai/methodology