# How Fanatics uses Sprinklr

As published on [sprinklr.com](https://www.sprinklr.com/stories/fanatics/). Captured by usedby on 2026-10-08.

- Company: [Fanatics](https://www.usedby.ai/companies/fanatics.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Teams: Social Media

## What the story says

Fanatics uses Sprinklr Service as a central hub for its social media team to manage, prioritize and route fan interactions across its social pages. It also uses Social Listening from Sprinklr Insights to monitor fan sentiment and emerging trends in real time.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Fanatics, not ours.

> Fanatics uses Sprinklr Service as the central hub for its social media team, enabling agents to manage fan interactions across more than 700 social pages from a single platform.

> Real-time listening has changed how we show up for fans by allowing us to stay ahead of both the excitement and opportunities,
>
> Tyler Graves, Director of Social Media, Fan Relations

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Fanatics.
- Checked: Fanatics uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fanatics-sprinklr · How we check: https://www.usedby.ai/methodology