# How Favbet uses Optimove

**255%**: “255% increase in monthly revenue”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/favbet-casino). Captured by usedby on 2026-10-08.

- Company: [Favbet](https://www.usedby.ai/companies/favbet.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Marketing, Digital
- Customer since (as the page says): Since we first met Optimove in 2015

## What the story says

Favbet's marketing team replaced manual, Excel-based player communications with Optimove's segmentation, predictive analytics and automation. They send personalized, recurring campaigns to granular behavioral player segments.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Favbet, not ours.

> Favbet attributes the following year-over-year KPI improvements to the combination of a strong team plus the use of Optimove for managing personalized player communications:

- **200%**: “200% increase in average average player LTV”
- **90%**: “90% increase in number of monthly active players”
- **140%**: “140% increase in in total deposit amount”
- **500**: “Within two years of deploying Optimove, Favbet’s marketers were communicating via more than 500 behavioral player microsegments!”

> Optimove addressed all the issues I was looking to solve and offered us so much more,
>
> Nik Rudenko, CMO

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 255% is printed word for word on the page, near the name of Favbet.
- Checked: the passage quoted above is copied word for word from the page, near the name of Favbet.
- Checked: Favbet uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/favbet-optimove · How we check: https://www.usedby.ai/methodology