# How FDJ United uses Optimove

**six weeks to a single day**: “Campaign turnaround fell from six weeks to a single day”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/fdj-united). Captured by usedby on 2026-10-08.

- Company: [FDJ United](https://www.usedby.ai/companies/fdj-united.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Marketing, Customer Marketing

## What the story says

FDJ United uses Optimove's Positionless Marketing platform to let individual marketers handle data, creative and optimization themselves, replacing a multi-team campaign process. It also uses it to automate workflows such as VIP onboarding and to run personalized, real-time campaigns.

Summary written by usedby from the source page, in English. The figures are those of Optimove and FDJ United, not ours.

> Getting a single campaign out the door required seven teams, many of them technical, and a delay on any one team paused the entire operation behind it. Planning cycles stretched to six weeks; campaigns routinely missed their moment

- **128%**: “128% increase in click-through rate on hyper-personalized campaigns”
- **32 hours**: “32 hours of manual VIP onboarding work eliminated per account manager”
- **two weeks**: “A 36-email always-on journey, once a multi-month effort requiring a cross-functional task force, was built by one marketer in two weeks”

> With Optimove as our core orchestration engine, a single marketer can now execute a campaign end-to-end from ideation through planning, content, and delivery in under 24 hours.
>
> Georgi Pepelyankov, Head of Marketing Transformation

> In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.
>
> Rachel Parker, Global Head of Customer Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure six weeks to a single day is printed word for word on the page, near the name of FDJ United.
- Checked: the passage quoted above is copied word for word from the page, near the name of FDJ United.
- Checked: FDJ United uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fdj-united-optimove · How we check: https://www.usedby.ai/methodology