# How Fellow uses Zapier

**75%**: “a 75% reduction in the time the team spent managing the wholesale business”

As published on [zapier.com](https://zapier.com/customer-stories/fellow). Captured by usedby on 2026-10-08.

- Company: [Fellow](https://www.usedby.ai/companies/fellow.md)
- Tool: [Zapier](https://www.usedby.ai/tools/zapier.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Support, eCommerce

## What the story says

Fellow uses Zapier to automate wholesale customer onboarding by connecting its order form to its CRM, sending documentation and creating matching Shopify accounts. It also uses Zapier to modify eCommerce orders and to post Slack inventory alerts and on-demand inventory checks.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Fellow, not ours.

> Thanks to automation, Fellow now only spends 8-10 hours a week onboarding, which is a 75% reduction in the time the team spent managing the wholesale business.

- **8-10 hours**: “Fellow now only spends 8-10 hours a week onboarding”

> Because of Zapier, all of the account managers are able to focus their time on key accounts and the channel strategy that drives revenue growth.
>
> Alicia Roberts, Key Account Sales Manager

Source: [zapier.com](https://zapier.com/customer-stories/fellow), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 75% is printed word for word on the page, near the name of Fellow.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fellow.
- Checked: Fellow uses Zapier. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fellow-zapier · How we check: https://www.usedby.ai/methodology