# How FireKeepers uses Optimove

**4%** churn reduction

As published on [optimove.com](https://www.optimove.com/resources/case-studies/firekeepers-icasino-and-sportsbook). Captured by usedby on 2026-10-08.

- Company: [FireKeepers](https://www.usedby.ai/companies/firekeepers.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)

## The use case: how FireKeepers deploys Optimove

FireKeepers' iCasino and Sportsbook use Optimove to reduce player churn, optimize bonuses, and launch VIP programs.

Summary written by usedby from the source page, in English. The figures are those of Optimove and FireKeepers, not ours.

> Discover how FireKeeper's iCasino and Sportsbook reduced churn by 4%, optimized bonuses, and launched VIP programs in days with Optimove.

## Optimove users in Travel & Hospitality

- [Caesars Entertainment](https://www.usedby.ai/companies/caesars-entertainment.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 4% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of FireKeepers.
- Checked: FireKeepers uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/firekeepers-optimove · How we check: https://www.usedby.ai/methodology