# How Florida Panthers uses Movable Ink

**24.71%** CTOR for the Pi Day scratch-off email

As published on [movableink.com](https://movableink.com/case-studies/florida-panthers-data-driven-email-personalization). Captured by usedby on 2026-10-08.

- Company: [Florida Panthers](https://www.usedby.ai/companies/florida-panthers.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Sports & Fitness](https://www.usedby.ai/companies/industry/sports-fitness.md)
- Teams: Marketing

## The use case: how Florida Panthers deploys Movable Ink

The Florida Panthers NHL team uses Movable Ink to send personalized, data-driven emails to fans, including an interactive scratch-off, a season-in-review recap built from individual fan attendance data, and a ticket presale countdown timer.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Florida Panthers, not ours.

> Because email recipients were required to click and engage to reveal their offer, the strategy resulted in a 24.71% CTOR rate and attributed to an overall increase in revenue.

- **9.4%**: “9.4% Lift in CTOR”
- **24.68%**: “24.68% Lift in CTOR”

## Other AI tools used by Florida Panthers

- [Dialpad](https://www.usedby.ai/tools/dialpad.md) — Observed

## Movable Ink users in Sports & Fitness

- [Milwaukee Bucks](https://www.usedby.ai/companies/milwaukee-bucks.md) — Confirmed
- [NBA](https://www.usedby.ai/companies/nba.md) — Confirmed
- [Oracle Red Bull Racing](https://www.usedby.ai/companies/oracle-red-bull-racing.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 24.71% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Florida Panthers.
- Checked: Florida Panthers uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/florida-panthers-movable-ink · How we check: https://www.usedby.ai/methodology