# How Fossil Group uses Movable Ink

**27%** lift in conversions from abandoned cart and browse

As published on [movableink.com](https://movableink.com/case-studies/fossil-case-study). Captured by usedby on 2026-10-08.

- Company: [Fossil Group](https://www.usedby.ai/companies/fossil-group.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: CRM, Marketing

## The use case: how Fossil Group deploys Movable Ink

Fossil Group uses Movable Ink to automate personalized 1:1 email experiences, including abandoned cart and browse banners, countdown timers, category navigation tests, and dynamic product recommendations driven by behavioral data.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Fossil Group, not ours.

> This countdown timer drove urgency during specific holiday sales, exponentially increasing click-through rates.

- **8.5%**: “Results: 8.5% lift in click-through rate”

> Our dynamic content email is 100% automated. It's the definition of set it and forget it, but it's personalized and targeted. It's pretty cool. Everything about it, the headline, the images, that's all powered by Movable Ink.
>
> Stephanie Turner, Director, Global CRM, Fossil Group

Source: [movableink.com](https://movableink.com/case-studies/fossil-case-study), captured 2026-10-08.

## Movable Ink users in Fashion & Apparel

- [My Jewellery](https://www.usedby.ai/companies/my-jewellery.md) — Confirmed
- [Pandora](https://www.usedby.ai/companies/pandora.md) — Confirmed
- [Victoria's Secret](https://www.usedby.ai/companies/victoria-s-secret.md) — Confirmed
- [L.L.Bean](https://www.usedby.ai/companies/l-l-bean.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 27% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fossil Group.
- Checked: each number in our summary is printed on the page.
- Checked: Fossil Group uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fossil-group-movable-ink · How we check: https://www.usedby.ai/methodology