# How Fresha uses HubSpot

**68.3%** AI Visibility Score, highest in competitive set

As published on [hubspot.com](https://www.hubspot.com/case-studies/fresha-aeo). Captured by usedby on 2026-10-03.

- Company: [Fresha](https://www.usedby.ai/companies/fresha.md)
- Tool: [HubSpot](https://www.usedby.ai/tools/hubspot.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Revenue Operations, Content, Partnerships

## The use case: how Fresha deploys HubSpot

Fresha uses HubSpot AEO to track its visibility and competitive ranking across AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. It uses prompt tracking and citation analysis to run answer engine optimization as a managed acquisition channel.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and Fresha, not ours.

> Fresha holds an AI Visibility Score of 68.3%, the highest in their competitive set, and ranks first across all 8 AI platforms the team tracks. On Google Gemini, their visibility score reaches 87.9%. On Google AI Overviews, it is 72.5%.

- **87.9%**: “On Google Gemini, their visibility score reaches 87.9%.”
- **72.5%**: “On Google AI Overviews, it is 72.5%.”
- **85.1%**: “"online salon booking software" scores 85.1%”
- **81.7%**: “"book beauty treatments near me" reaches 81.7%”

> Using HubSpot AEO, Fresha went from manually screenshotting ChatGPT results to holding a 68.3% AI Visibility Score and ranking first across every answer engine in our category. AI is now a channel we own.
>
> Elliott Braund, VP Revenue Operations

Source: [hubspot.com](https://www.hubspot.com/case-studies/fresha-aeo), captured 2026-10-03.

## HubSpot users in Marketplace

- [eBay](https://www.usedby.ai/companies/ebay.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 68.3% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fresha.
- Checked: Fresha uses HubSpot. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/fresha-hubspot · How we check: https://www.usedby.ai/methodology