# How Frontier uses Movable Ink

**36%**: “36% decrease in campaign production time”

As published on [movableink.com](https://movableink.com/case-studies/frontier-communications-case-study). Captured by usedby on 2026-10-08.

- Company: [Frontier](https://www.usedby.ai/companies/frontier.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: Customer Communications & Retention

## What the story says

Frontier Communications uses Movable Ink alongside Salesforce Marketing Cloud to build reusable dynamic content modules for personalized email campaigns. It also extends personalization to push notifications and in-app messaging, and uses polling to ask customers how they use their internet and retarget them accordingly.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Frontier, not ours.

> Frontier kicked things off by creating dynamic content pods for all their products and offers. These modules could be reused across campaigns, whether it was an abandoned cart, a product page follow-up, or an onboarding upsell.

- **903%**: “903% lift in click-to-open rate and conversions”

> With Movable Ink as part of our tech stack, we've been able to scale personalization visually and dynamically to unlock storytelling and data-driven campaigns that we’ve been dreaming about.
>
> Waymon Hudson, Director of Customer Communications & Retention

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 36% is printed word for word on the page, near the name of Frontier.
- Checked: the passage quoted above is copied word for word from the page, near the name of Frontier.
- Checked: Frontier uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/frontier-communications-movable-ink · How we check: https://www.usedby.ai/methodology