# How Frontify uses UserGems

**~40%**: “~40% of SDR-generated pipeline now comes from UserGems campaigns”

As published on [usergems.com](https://www.usergems.com/customers/frontify). Captured by usedby on 2026-10-08.

- Company: [Frontify](https://www.usedby.ai/companies/frontify.md)
- Tool: [UserGems](https://www.usedby.ai/tools/usergems.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: SDRs, Marketing, GTM Strategy & Engineering

## What the story says

Frontify gave UserGems a filtered list of its best customers, based on adoption, ARR and tenure, so UserGems could score and match accounts against buying signals. Marketing and SDRs now work from one prioritized account list for ABM, and UserGems acts as the external signal layer in Frontify's internal AI GTM system.

Summary written by usedby from the source page, in English. The figures are those of UserGems and Frontify, not ours.

> Once account scoring went live, UserGems-sourced accounts quickly grew to make up ~40% of all SDR-generated pipeline

- **1.6x**: “A-accounts convert to intros 1.6x more often than B-accounts”
- **3x**: “more than 3x more often than D-accounts”

> At the time, we didn't have any centralized account scoring. It was literally me in Google Sheets figuring out what are the best territories.
>
> Alex von Stegmann, GTM Strategy & Engineering

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure ~40% is printed word for word on the page, near the name of Frontify.
- Checked: the passage quoted above is copied word for word from the page, near the name of Frontify.
- Checked: Frontify uses UserGems. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/frontify-usergems · How we check: https://www.usedby.ai/methodology