# How Fullspan Health uses Hightouch

**+11.2%** Healthline Digest email unique CTR

As published on [hightouch.com](https://hightouch.com/customers/fullspanhealth). Captured by usedby on 2026-10-07.

- Company: [Fullspan Health](https://www.usedby.ai/companies/fullspan-health.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Lifecycle Marketing, Site Marketing

## What the story says

Fullspan Health's lifecycle marketing team uses Hightouch's Agentic Marketing Platform and Lifecycle Studio to analyze audience overlap, categorize content by intent stage, and build and launch personalized email programs. The team sets goals and guardrails and reviews output, while the platform generates journey templates and creative and sends daily and weekly performance reports to Slack.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Fullspan Health, not ours.

> Within the Agentic Marketing Platform, agents analyzed overlap across all 30 condition lists in just 15 minutes, revealing that 25% of Healthline's subscriber base was on more than one list.

- **+11.2%**: “+11.2% email unique CTR”
- **+27.1%**: “+27.1% onsite engagement”
- **29.8%**: “29.8% reactivation rate among dormant subscribers”
- **+15%**: “+15% new user activation vs. the legacy program”

> In just three months, we've moved dozens of strategies off the sticky note pile and into market. And my favorite part? The pile hasn't gotten smaller; it's gotten bigger. Because when execution catches up with ideas, you stop suppressing your ambitions to match capacity and start thinking bigger.
>
> Lindsey Allison, Director of Consumer Marketing at Fullspan Health

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure +11.2% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Fullspan Health.
- Checked: Fullspan Health uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/fullspan-health-hightouch · How we check: https://www.usedby.ai/methodology