# How Funstage uses Optimove

**35%**: “35% increase in net gaming revenue”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/funstage). Captured by usedby on 2026-10-08.

- Company: [Funstage](https://www.usedby.ai/companies/funstage.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Player retention, Marketing
- Customer since (as the page says): Before starting to use Optimove in 2015

## What the story says

Funstage's player retention team uses Optimove to segment players into personas and automate personalized messaging across email, push and in-platform channels. It also triggers realtime messages in response to player events and manages communication exclusions to meet regulatory requirements.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Funstage, not ours.

> Funstage credits its use of Optimove’s player intelli-gence and retention automation capabilities with the following year-over-year KPI improvements:

- **44%**: “44% increase in monthly total deposit amounts”
- **28%**: “28% increase in number of monthly deposits”
- **43%**: “43% increase in number of monthly depositors”
- **6%**: “6% increase in player conversion rate”

> Optimove makes it practical for us to immediately respond to very specific customer experiences, in different ways, for a variety of different types of players,
>
> Alan James Mansfield, Head of Casino Operations, Real Money Gaming at Funstage

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 35% is printed word for word on the page, near the name of Funstage.
- Checked: the passage quoted above is copied word for word from the page, near the name of Funstage.
- Checked: Funstage uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/funstage-optimove · How we check: https://www.usedby.ai/methodology