# How G2 uses Sigma

**35%**: “within four months, their work was already impacting 35% of G2’s customer base”

As published on [sigmacomputing.com](https://www.sigmacomputing.com/customers/g2-embedded-analytics-investor-data-sigma), September 2025. Captured by usedby on 2026-11-14.

- Company: [G2](https://www.usedby.ai/companies/g2.md)
- Tool: [Sigma](https://www.usedby.ai/tools/sigma.md)
- Teams: Data Solutions, Sales, Engineering

## The use case: how G2 deploys Sigma

G2's Data Solutions team used Sigma to rebuild its investor-facing data platform as embedded analytics, replacing static dashboards with interactive, modular visualizations. Investors such as private equity firms and VCs can now explore G2's data directly instead of exporting it and building their own analyses.

Summary written by usedby from the source page, in English. The figures are those of Sigma and G2, not ours.

> The team rolled out the update to both internal and external trial participants over a two-month period, reaching 35% of their customer base in under four months total.

- **one month**: “In just one month, they recreated their entire platform.”

> We're having better conversations about our data itself and the value it provides to customers.
>
> Josh Baxter, Solutions Consultant

Source: [sigmacomputing.com](https://www.sigmacomputing.com/customers/g2-embedded-analytics-investor-data-sigma), captured 2026-11-14.

## Other AI tools used by G2

- [Asana](https://www.usedby.ai/tools/asana.md) — Confirmed

## Other companies using Sigma

- [Affirm](https://www.usedby.ai/companies/affirm.md) — Confirmed
- [Armstrong Transport Group](https://www.usedby.ai/companies/armstrong-transport-group.md) — Confirmed
- [Bilt](https://www.usedby.ai/companies/bilt-biltrewards-com.md) — Confirmed
- [Blackstone](https://www.usedby.ai/companies/blackstone.md) — Confirmed
- [Clay](https://www.usedby.ai/companies/clay.md) — Confirmed
- [Conagra Brands](https://www.usedby.ai/companies/conagra-brands.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-14.

- Checked: the figure 35% is printed word for word on the page, near the name of G2.
- Checked: the passage quoted above is copied word for word from the page, near the name of G2.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: G2 uses Sigma. Confirmed line. Latest check across sources: 2026-11-14.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/g2-sigma · How we check: https://www.usedby.ai/methodology