# How Garanti BBVA uses Insider One

**51%** increase in search bar usage among customers aged

As published on [insiderone.com](https://insiderone.com/case-studies/garanti-bbva-success-story/), September 2026. Captured by usedby on 2026-10-08.

- Company: [Garanti BBVA](https://www.usedby.ai/companies/garanti-bbva.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)

## The use case: how Garanti BBVA deploys Insider One

Garanti BBVA uses Insider One's segmentation, onsite experimentation and A/B testing, and behavioral tracking to build personalized landing pages for customers aged 55 and over. The goal is to simplify their digital journeys and improve engagement and conversion on its website.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Garanti BBVA, not ours.

> Garanti BBVA achieved stronger digital engagement from customers aged 55+ including a 51% increase in search bar usage and a 20% increase in logins.

- **20%**: “a 20% increase in logins”

## Insider One users in Banking & Mortgages

- [ING](https://www.usedby.ai/companies/ing.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 51% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Garanti BBVA.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Garanti BBVA uses Insider One. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/garanti-bbva-insider-one · How we check: https://www.usedby.ai/methodology