# How Generali uses Insider One

**3X**: “Generali achieved 3X more leads and cut eKYC drop-offs by 17%”

As published on [insiderone.com](https://insiderone.com/case-studies/generali/), July 2026. Captured by usedby on 2026-10-08.

- Company: [Generali](https://www.usedby.ai/companies/generali.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Performance Marketing, Sales

## What the story says

Generali connects Insider One to its CDP and CRM to unify customer data and run personalized, gamified, and real-time onboarding experiences. It also uses AI-led lead scoring and re-engagement plans so sales teams can focus on high-intent and inactive customers.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Generali, not ours.

> Generali achieved 3X more leads and cut eKYC drop-offs by 17% while improving engagement across channels and focusing sales on higher-intent customers.

- **17%**: “Generali achieved 3X more leads and cut eKYC drop-offs by 17% while improving engagement across channels and focusing sales on higher-intent customers.”

> Insider One's AI-powered lead scoring immediately stood out for its accuracy. Our sales team now spends far less time chasing unqualified leads and far more time engaging with customers who are ready to convert. That shift alone has made a dramatic difference in both our sales velocity and customer relationships.
>
> Senior Vice President, Performance Marketing, Senior Vice President, Performance Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 3X is printed word for word on the page, near the name of Generali.
- Checked: the passage quoted above is copied word for word from the page, near the name of Generali.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Generali uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/generali-insider-one · How we check: https://www.usedby.ai/methodology