# How GitHub uses Tray.io

As published on [tray.ai](https://tray.ai/customers/github/), June 2025. Captured by usedby on 2026-10-31.

- Company: [GitHub](https://www.usedby.ai/companies/github.md)
- Tool: [Tray.io](https://www.usedby.ai/tools/tray-io.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing

## The use case: how GitHub deploys Tray.io

GitHub's marketing team uses Tray to connect its marketing automation platform and CRM. Automated workflows pull in leads from multiple sources, including event-based leads, enrich them, and send them on for campaign follow-up and CRM recording.

Summary written by usedby from the source page, in English. The figures are those of Tray.io and GitHub, not ours.

> By integrating its previously siloed applications to unify, enrich, and flow lead data to and from its marketing platform and CRM, GitHub's marketing team saves hours per week on what would have been time-consuming manual labor.

> Tray helps us significantly improve conversion rates and helps our devs focus on building better products, rather than closing operational gaps. The weekly time savings are nice, but what's even better is the business impact of increased engagement.
>
> Senior Director of Marketing, Senior Director of Marketing

Source: [tray.ai](https://tray.ai/customers/github/), captured 2026-10-31.

## Other AI tools used by GitHub

- [Vanta](https://www.usedby.ai/tools/vanta.md) — Confirmed
- [Descript](https://www.usedby.ai/tools/descript.md) — Observed
- [Figma](https://www.usedby.ai/tools/figma.md) — Observed
- [Krisp](https://www.usedby.ai/tools/krisp.md) — Observed
- [Moveworks](https://www.usedby.ai/tools/moveworks.md) — Observed
- [OpusClip](https://www.usedby.ai/tools/opusclip.md) — Observed

## Tray.io users in DevTools & Infrastructure

- [New Relic](https://www.usedby.ai/companies/new-relic.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-31.

- Checked: the passage quoted above is copied word for word from the page, near the name of GitHub.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: GitHub uses Tray.io. Confirmed line. Latest check across sources: 2026-10-31.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/github-tray-io · How we check: https://www.usedby.ai/methodology