# How Global Hotel Alliance uses Movable Ink

**45+ Hours**: “How Global Hotel Alliance Saved 45+ Hours in Production Time”

As published on [movableink.com](https://movableink.com/case-studies/how-global-hotel-alliance-saved-45-hours-in-production-time). Captured by usedby on 2026-10-08.

- Company: [Global Hotel Alliance](https://www.usedby.ai/companies/global-hotel-alliance.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing Technology and CRM

## What the story says

Global Hotel Alliance uses Movable Ink for 1:1 personalization and to roll out data-driven campaigns quickly, including its loyalty account summary email.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Global Hotel Alliance, not ours.

> Matthew Lloyd, GHA's Senior Director of Marketing Technology and CRM, offers a glimpse into how his team navigates these challenges with incredible efficiency, saving over 45 hours in production time for their loyalty account summary email.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 45+ Hours is printed word for word on the page, near the name of Global Hotel Alliance.
- Checked: the passage quoted above is copied word for word from the page, near the name of Global Hotel Alliance.
- Checked: each number in our summary is printed on the page.
- Checked: Global Hotel Alliance uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/global-hotel-alliance-movable-ink · How we check: https://www.usedby.ai/methodology