# How GoFundMe uses Ada

**+20%** increase in CSAT

As published on [ada.cx](https://www.ada.cx/case-study/gofundme/), September 2026. Captured by usedby on 2026-10-05.

- Company: [GoFundMe](https://www.usedby.ai/companies/gofundme.md)
- Tool: [Ada](https://www.usedby.ai/tools/ada.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Care Support, Trust and Safety, Security, Strategy

## The use case: how GoFundMe deploys Ada

GoFundMe uses Ada's generative AI agent, named Ray, to handle customer care conversations from donors and fundraiser organizers. It has guardrails, identity verification and scripted messaging for sensitive topics, and frees human agents for high-emotion cases.

Summary written by usedby from the source page, in English. The figures are those of Ada and GoFundMe, not ours.

> Since launching their AI agent powered by Ada, GoFundMe has seen measurable improvements across the board:

- **+28%**: “+28% increase in automated resolutions”

> Ray is smart, empathetic, and very patient. It’s been really cool to see those values show up in our bot, especially because they reflect who we are as a company.
>
> Kelly Leary, Strategy Analyst

Source: [ada.cx](https://www.ada.cx/case-study/gofundme/), captured 2026-10-02.

## Other AI tools used by GoFundMe

- [Assembled](https://www.usedby.ai/tools/assembled.md) — Confirmed
- [Augment Code](https://www.usedby.ai/tools/augment-code.md) — Confirmed
- [HubSpot](https://www.usedby.ai/tools/hubspot.md) — Confirmed
- [Sierra](https://www.usedby.ai/tools/sierra.md) — Confirmed
- [Gamma](https://www.usedby.ai/tools/gamma.md) — Observed
- [Metaview](https://www.usedby.ai/tools/metaview.md) — Observed

## Ada users in Fintech & Payments

- [Blackhawk Network](https://www.usedby.ai/companies/blackhawk-network.md) — Confirmed
- [Brigit](https://www.usedby.ai/companies/brigit.md) — Confirmed
- [Neo Financial](https://www.usedby.ai/companies/neo-financial.md) — Observed
- [Square](https://www.usedby.ai/companies/square.md) — Observed
- [Tilt](https://www.usedby.ai/companies/tilt.md) — Observed
- [Wave](https://www.usedby.ai/companies/wave-financial.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure +20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of GoFundMe.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: GoFundMe uses Ada. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/gofundme-ada · How we check: https://www.usedby.ai/methodology