# How GoFundMe uses HubSpot

**180%**: “the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months”

As published on [hubspot.com](https://www.hubspot.com/case-studies/gofundme). Captured by usedby on 2026-10-05.

- Company: [GoFundMe](https://www.usedby.ai/companies/gofundme.md)
- Tool: [HubSpot](https://www.usedby.ai/tools/hubspot.md)
- Teams: VIP Experience, Partnerships, News

## What the story says

GoFundMe's VIP Experience team uses HubSpot Sales Hub and CRM to manage and nurture its highest-profile customer accounts, replacing Google Workspace tools. They use it for account ownership, outreach calendars, deal tracking of referrals and repeat business, and shared visibility with the Partnerships and News teams.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and GoFundMe, not ours.

> With the HubSpot CRM platform, the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months.

- **191%**: “Today, repeat and referral businesses comprise a higher portion of GoFundMe’s total business, rising from 11% to 32%, a 191% increase.”

> As the global leader in online social fundraising, GoFundMe Charity helps nonprofits raise funds for important causes. Sales Hub Enterprise has allowed our team to reduce the volume of manual work in their roles, automate the onboarding experience for our new platform users, and dedicate more time to understanding the needs of the nonprofits we serve. The reporting tools are powerful, and help us make informed decisions to increasingly provide value to our nonprofits.
>
> NAVIN WATUMULL, Senior Product Marketing Manager

> As the global leader in online social fundraising, GoFundMe Charity helps nonprofits raise funds for important causes. Sales Hub Enterprise has allowed our team to reduce the volume of manual work in their roles, automate the onboarding experience for our new platform users, and dedicate more time to understanding the needs of the nonprofits we serve. The reporting tools are powerful, and help us make informed decisions to increasingly provide value to our nonprofits.
>
> Navin Watumull, Senior Product Marketing Manager

> Having satisfied customers come back to us, year after year, has been a huge win,
>
> Charlie Earl, Manager, VIP Experience

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 180% is printed word for word on the page, near the name of GoFundMe.
- Checked: the passage quoted above is copied word for word from the page, near the name of GoFundMe.
- Checked: GoFundMe uses HubSpot. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/gofundme-hubspot · How we check: https://www.usedby.ai/methodology