# How Goibibo uses TruefanAI

**17%** Uplift in WhatsApp read rate

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-goibibo-boosted-funnel-conversions-and-cross-sell-with-true-fan-ai-personalized-videos). Captured by usedby on 2026-10-04.

- Company: [Goibibo](https://www.usedby.ai/companies/goibibo.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)

## The use case: how Goibibo deploys TruefanAI

Goibibo sends personalized celebrity videos through WhatsApp to nudge users at specific journey stages. One campaign targets users who searched for hotels but did not book, and another targets users who booked transport but had no hotel booking, to cross-sell hotels.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Goibibo, not ours.

> Goibibo collaborated with TrueFan AI to deploy customized video nudges tailored to each user’s journey stage—directly through WhatsApp.

## TruefanAI users in Travel & Hospitality

- [Agoda](https://www.usedby.ai/companies/agoda.md) — Confirmed
- [eLivaas](https://www.usedby.ai/companies/elivaas.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-04.

- Checked: the figure 17% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Goibibo.
- Checked: Goibibo uses TruefanAI. Confirmed line. Latest check across sources: 2026-11-04.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/goibibo-truefanai · How we check: https://www.usedby.ai/methodology