# How Gorgias uses Hightouch

**$2M**: “0 to $2M increase in annual recurring revenue from paid acquisition channels”

As published on [hightouch.com](https://hightouch.com/customers/gorgias). Captured by usedby on 2026-10-08.

- Company: [Gorgias](https://www.usedby.ai/companies/gorgias.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: Growth Operations, Business Development, Product, Customer Success, Demand Generation, Growth Marketing

## What the story says

Gorgias models its customer data in BigQuery and uses Hightouch to sync it to ad platforms, Hubspot and reply.io. This replaces manual CSV uploads for ad targeting and feeds audiences and outbound sequences for demand generation.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Gorgias, not ours.

> The new automated Hightouch syncs to ad platforms from BigQuery have saved the team valuable time and maximized customer match rates - almost doubling what they had previously seen.

- **60%**: “60% increase in net new customers”
- **60-70%**: “60-70% increase in outbound pipeline”
- **50% to 90%**: “Nearly 2x increase in match rates for paid media (from 50% to 90%)”
- **2x**: “2x increase in quarterly revenue”

> Hightouch is dynamic, you don’t need to upload CSVs and that’s a game-changer for us. We are able to target the right people, at the right moment, with the right message.
>
> Max Sutra, Growth Marketing & Demand Generation Lead at Gorgias

Source: [hightouch.com](https://hightouch.com/customers/gorgias), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure $2M is printed word for word on the page, near the name of Gorgias.
- Checked: the passage quoted above is copied word for word from the page, near the name of Gorgias.
- Checked: Gorgias uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/gorgias-hightouch · How we check: https://www.usedby.ai/methodology