# How GoSite uses Hightouch

**42%**: “led to a 42% increase in merchant gross processing volume”

As published on [hightouch.com](https://hightouch.com/customers/gosite). Captured by usedby on 2026-10-08.

- Company: [GoSite](https://www.usedby.ai/companies/gosite.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Growth, Customer Success

## What the story says

GoSite's growth team uses Hightouch to sync financial event data and financial models from its warehouse into HubSpot, several times every hour. This powers lifecycle marketing campaigns to merchants, such as declined-payment outreach, application status updates and financial tips for at-risk businesses.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and GoSite, not ours.

> These combined efforts increased awareness of GoSite's financial products and led to a 42% increase in merchant gross processing volume (which is how much money GoSite's customers process through their financial tools).

> Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources
>
> James Labastida, Head of Revenue Ops at GoSite

Source: [hightouch.com](https://hightouch.com/customers/gosite), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 42% is printed word for word on the page, near the name of GoSite.
- Checked: the passage quoted above is copied word for word from the page, near the name of GoSite.
- Checked: GoSite uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/gosite-hightouch · How we check: https://www.usedby.ai/methodology